Sunset Beach Resort
Shawano, WI
Asking price
$1,900,000
Sites
—
Cap rate
—
Price / site
—
About this property
Investment Overview - Sunset Beach Resort is located on Loon Lake in Shawano, Wisconsin and serves as a seasonal vacation destination for the tenants. There are 26 lots, with 25 lots occupied by tenant owned homes. The tenants pay lot rent once per year in June at a price of $4,675 per year (about $390 per month). Current ownership last raised lot rent by $25 per month in June 2026, but based on competing properties in the area this amount is still below market rates. The resort has had a 47 year history of tenants paying on time. During that period, vacancies have been filled very quickly as the park currently has a waiting list. - The property is well maintained and offers new ownership the ability to acquire a well run, high occupancy community with upside in raising lot rents over time. The property offers additional upside through the infill of one vacant lot, as well as renting out the three stall heated garage on site which current ownership uses for personal storage. Recent Improvements - The current owners purchased a new dock for the property totaling $11,878 in 2025. - The current owners purchased a new land irrigation system totaling $11,685 in 2025. Financial Analysis - Future income assumptions are based on lot rents being raised by 3% year over year. - Short term rental income was based on an average rate of $1,500 per week with a 50% occupancy throughout the year which is based on national occupancy rate reports for short term rentals. - The lakehouse has been assigned a value of $600,000 for marketing purposes.
All details
Figures are transcribed from the source listing as published. “Source page last checked” is when our crawler last fetched that page — it is not a check of the financials and not confirmation from the broker.
| Asking price | $1,900,000 |
|---|---|
| Address | 6575 Lake Drive |
| First seen by UnitListed | Sep 6, 2026 |
| Source page last checked | Oct 24, 2026 |
Before you call the broker
8 things are not disclosed on this listing. These are the questions that would close the gap — specific to a park, not a generic list.
Net operating income — not disclosed
What is the trailing twelve-month NOI, and what does it include and exclude?
The single number a lender will size debt against. Ask what is excluded — management fees and reserves are the usual omissions.
What period the financials cover — not disclosed
Are these figures trailing twelve months, last calendar year, or projected?
A projected stabilised NOI and a current operating NOI can differ by a third, and both get called "NOI".
Gross income and operating expenses — not disclosed
Can you share a trailing twelve-month profit and loss, with the expense lines itemised?
NOI alone hides whether income is high or expenses are being under-reported. The split is what you underwrite.
Reason for sale — not disclosed
Why is the owner selling, and how long have they held it?
Never published on a listing, always worth knowing. Retirement and a looming capital bill are very different situations.
Site count and hookup mix — not disclosed
How many sites are there, and how many are full-hookup, partial or tent?
Full-hookup sites earn a multiple of what a tent site does. The count alone does not tell you the income.
Operating season and seasonal mix — not disclosed
Is this year-round or seasonal, and what is the split between seasonal, monthly and transient guests?
A seasonal park with a five-month window is a different business from a year-round one at the same annual revenue.
Utility infrastructure — not disclosed
Are water, sewer and electric municipal or private, and what condition is the infrastructure in?
A private septic or well at end of life is a capital item that can exceed a year of NOI, and it will not appear in the expenses.
Permits and non-conforming use — not disclosed
Is the current site count permitted, and is any of it legal non-conforming?
A park operating more sites than it is permitted for cannot be financed at the income it shows.
Asking price — disclosed
Currency of the asking price — disclosed
Whether the land is included — disclosed
What has changed
Every date below is when we observed a change, not when it happened. We first saw this listing on Sep 6, 2026; that is not the same as when it came to market, and we have no way to know the latter.
- Sep 6, 2026First seen by UnitListed
The asking price has not changed across any of our observations.
